Legal notice

The website is published by the Blanchon Group, a simplified joint-stock company located at 50 8ème Rue, 69800 Saint-Priest, registered in the Register of Commerce and Companies of Lyon under the number 390 112 88 and with €4,258,258 of capital.

You can contact us:
- By telephone on 04 72 89 06 06, our advisors are available from Monday to Friday from 8am to 12 noon and from 1pm to 5pm
- Using the online form

Hosted by: SAS NEXYLAN – 274 T Avenue de la Marne 59700 MARCQ-EN-BARŒUL. SIRET number: 51788472200037 – Register of Commerce and Companies of the Metropolis of Lille.
Telephone: 03 66 72 15 72 (Freephone)

Site access

The user of this website acknowledges having the competences and means necessary to access the said website and use it. Blanchon can under no circumstances be held responsible for any occurrences escaping its control and any damage the equipment of the user and in particular its computers, software, equipment networks or any other devices used to reach the website and during the use of its services and information could suffer from. It should be noted that acceding an information processing system, preventing or interfering its operations, introducing or modifying fraudulently data constitute offences prone to penal sanctions.

Intellectual property

Blanchon is the owner, or rights holder of all the elements contained in this website, including all the data, drawings, pictures etc.
Any copy, representation or diffusion, complete or in parts of the contents of this website by any process whatsoever, without the express authorization of the Blanchon company are prohibited, and would constitute a copyright infringement sanctioned by the L335-2 articles of the Code of the Intellectual Property. Brands of the editor of the site and his partners, as well as the logos being reproduced on this site are trademarks. Any reproduction of these brands or their logos using elements from the website without the express authorization of Blanchon is prohibited ny the L713-2 article of the Code of the Intellectual Property.

Website contents

Blanchon reserves the right to modify and/or correct, anytime and without notice, the contents of its website. Blanchon also declines any responsibility in the event of delay, error or omission regarding the contents of the website pages and any interruption or of non-availability of the service.
Blanchon will however do everything to ensure the exactitude of the information accessible to the visitors of the website, acknowledging that they can contain technical inaccuracies or typographical errors or even be incomplete.
Therefore Blanchon cannot be held responsible for any decision taken on the basis of information found on its website, or any use that could be made of it by a third party. The access to the products and services presented on the website can be subjected to restrictions in certain countries. Please check directly with Blanchon beforehand (using our local or worldwide contact) to ensure that you have access to our products or services in your location.

Hypertext links

The website contains hyperlinks giving access to third party websites that do not belong to the Blanchon company. Therefore, Blanchon cannot be held responsible for the contents of these websites. The creation of hyperlinks linking the website requires the Director of Publication or one of its representative authorization.


The user is informed that during his visits on the website, a “cookie” can be automatically created and sored temporarily in the cache memory or on his hard drive. Cookies are anonymous but can be used to record information relating to user's navigation on the website. The users of the website agree being informed of this practice and authorize its use to Blanchon.They will be able to delete these cookies in the preferences menu of their browser.

GDPR & Undertaking to protect personal data

Pursuant to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 ("GDPR") and its entry into force on 25 May 2018, the Blanchon Group incorporates the different requirements into its organisation. To find out how these principles are implemented at, contact the Blanchon Group's Data Processing Officer at the address

Visitors to the website have the right to access and correct personal data which they may provide to on the website. Any requests in relation to this right must be sent online via the form or in a letter sent to Blanchon – Service Digital, 50 8ème Rue, 69800 Saint-Priest, or by email.

The Blanchon Group undertakes to respect the privacy of all users of its website. Personal data (name, address, telephone number, email address) is only collected after it has been provided by the fully informed user. This data may be stored for a limited period and potentially reused internally by the Blanchon Group for statistical or marketing purposes. Under no circumstances will collected data be passed on to third-party organisations or companies.

The data processing that Blanchon carries out has been declared to CNIL [National Data Processing and Freedoms Commission] under the number 1131740 - v0, 1131755 - v0, 1490572 - v0 & 1576768 - v0.


The said website was conceived and is managed in accordance with French law. Any litigation occurring with this website or resulting from its use will have to be arbitrated by French courts.


Collection and use of personal data

Personal data is information which can be used to identify or contact a particular person.

You may be asked to provide your personal data when you are in contact with the Blanchon brand through its websites. and the Blanchon Group may share this personal data and use it in accordance with this Confidentiality Commitment. They may also combine it with other information in order to provide and improve their products, services, content and advertisements. You are under no obligation to give us the personal data that we request from you. However, if you choose not to provide it, we will not always be able to provide our products and services to you, or even answer your questions.

Here are a few examples of personal data that may collect and the ways in which it is used:

Personal data that we collect

When you create a ID in order to buy a product or participate in an online survey or competition or sign up for our newsletters, we may collect a number of pieces of information, including your name, postal address, telephone number, email address, mobile number and your contact preferences.


Collection and use of non-personal data

We also collect data in a form that prevents us from linking it directly with a particular person. We may collect, use, transfer and disclose non-personal data for any purpose whatsoever. Below, you will find some examples of non-personal data that we collect and the way in which we may use it:

  • We may collect information such as language, postcode, dialling code, unique device ID, referring URL, and the location and time zone of the device that reads the Blanchon brand's websites. This data is used to enable us to gain a better understanding of your behaviour and to improve our products, services and advertisements.
  • We may collect information concerning your activities on our website. This data is collected and used to help us to provide you with more useful information and to understand which parts of our website, our products and our services are the most popular. Aggregated information is regarded as non-personal data for the purposes of this Confidentiality Commitment.
  • We may collect and store information about your use of our services, including your searches. This information may be used to improve the relevance of the results provided by our products. It will not be associated with your IP address.

If we associate non-personal data with personal data, the combined data will be treated as personal data as long as it remains associated.

Cookies and other technologies

The websites, online services, interactive applications, emails and advertisements of may use "cookies" and other technologies, such as "pixel tags" and web beacons. These technologies enable us to gain a better understanding of users' behaviour, tell us which parts of our websites are visited the most, and aid and measure the effectiveness of advertisements and Internet searches. We treat the data collected by cookies and other technologies as non-personal data. However, to the extent that IP (Internet Protocol) addresses or similar identifiers are regarded as personal data, we will also treat these identifiers as personal data. Similarly, where non-personal data is associated with personal data, we will treat the information so associated as personal data for the purposes of this Confidentiality Commitment.

If you do not wish to receive targeted adverts based on your interests from, you can choose to activate the Limit Tracking option, which will enable your ID not to receive adverts of this kind. and its partners also use cookies and other technologies to remember your personal data when you use our website, our online services and our applications. In this case, our aim is to make your visit more convenient and to personalise it. For example, knowing your first name enables us to welcome you the next time you visit Knowing your country and your language enables us to offer you a more efficient personalised visit. Knowing that a person has particular interests helps us to make our advertising and electronic communications according to your wishes.

Like many websites, we collect certain pieces of information automatically and store them in log files. This data includes IP (Internet Protocol) addresses, browser type and language, Internet access provider (IAP), referring and exit websites and applications, operating system, the date and/or time and data concerning your browsing on the website.

We use this data to understand and analyse trends, administer the website, understand user behaviour on the website, improve our products and services, and collect demographic information about all of our users. may use this information for its marketing and advertising services.

In some of our emails, we use a "click URL" linked to the content of the website. When customers click on one of these URLs, they are transferred to another web server before arriving on the destination page on our website. We monitor these clicks to help us to gauge interest in certain subjects and to measure the effectiveness of our customer communications. If you prefer not to be monitored in this way, you should not click on the text links or graphics that appear in emails.

Pixel tags enable us to send emails in a format that customers can read and to know whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to third parties

Personal data will only be shared by to provide or improve its products, services and advertisements; it will not be shared with third parties for marketing purposes.

Service providers

The Blanchon Group shares personal data with companies that provide services such as processing information, fulfilling customer orders, delivering products, managing and developing customer data, providing customer service, gauging your interest in our products and services, and conducting customer satisfaction or development surveys. These companies are obliged to protect your data and may be located in any country where the Blanchon Group operates.

Protection of personal data

The Blanchon Group takes the security of your personal data very seriously.'s online services use https encryption to protect your personal data in transit. Where your personal data is stored by, we use limited access computer systems installed on premises where physical security measures are used.

Integrity and storage of personal data

The Blanchon Group allows you to maintain the accuracy, up-to-dateness and integrity of your personal data easily. We will keep your personal data for as long as is necessary for the purposes described in this Confidentiality Commitment, except where a longer retention period is required by law.

Geolocation services

To provide geolocation services at locations where Blanchon products are sold, may collect, use and share precise location data, including the geographical location of your computer or device in real time. Where appropriate, geolocation services may use GPS, Bluetooth and your IP address, as well as locations of Wi-Fi hotspots and cell towers, or other technologies to determine the approximate location of your devices. This location data is collected anonymously in a format which prevents you from being identified and is used by to provide a point-of-sale geolocation service.

Third-party websites and services's websites, applications and services may contain links to third-party websites and services. Our products and services may also use or offer third-party products and services, such as Mailchimp emailing or competitions.

The information collected by third parties, which may include things such as location data or contact details, is governed by their privacy policies. We invite you to read the privacy policies of these third parties.

Our commitment to protecting your privacy

Because we want to keep your personal information secure, we communicate these confidentiality and security rules to every member of our staff and apply a very strict policy within our company.

If you have any questions or concerns about the processing of your data or's Confidentiality Commitment, or if you wish to report a possible breach of privacy laws, you can contact us by email at any time:

The Blanchon Group may update its Confidentiality Commitment from time to time. If a substantial change is made to it, a notice will be posted on our website, together with the updated confidentiality commitment.

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